Still You - Effortless Natural

Thoughtfully Designed for Everyday Care

HALF WIGS

Change the look. Keep your hair.

ACCESSORIES

Everything your routine deserves.

W1

U-Part

W2

Headband

W4

Flipover Drawstring

W6

Full Lace

M3

Leave-In Cream

M4

Prewash

M5

Oil Moisturizer

M6

Protective Lotion

O2

Daily Oil

O4

Protective Scalp Oil

O6

Dry Finishing Gloss

O7

Scalp Cleansing Oil

Our Wigging Philosophy

Protective styling should never come at the expense of the hair beneath it

Protect What is Beneath

Beautiful wigs. Intentional haircare.

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Flipover Drawstring Glueless Wig
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Original price was: $799.99.Current price is: $649.99.
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Glueless Lace Front Wig
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Original price was: $799.99.Current price is: $649.99.
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V-Part Wig
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Original price was: $169.99.Current price is: $129.99.
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Glueless Full Lace Wig
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Original price was: $799.99.Current price is: $649.99.
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Headband Wig
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Original price was: $179.99.Current price is: $139.99.
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Fully Detachable & Customizable Wig
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Original price was: $799.99.Current price is: $649.99.
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U-Part Wig
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Original price was: $149.99.Current price is: $119.99.
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MOISTURIZE

Hydration That Lasts.

REPAIR

Strength, With Balance.

REJUVENATE

Care Starts at the Scalp

Your Hair Underneath

Our wigs, scalp care and haircare work together as one complete system, so you can change your look while protecting and caring for your own hair.

Be the first to discover new collections, practical care guides, product launches, and science-backed beauty insights.

Explore our collections and discover products designed to work together.

The EFFORTLESS App is Coming

Build regimen, learn the science, and track your progress

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Penetrating Pre-Wash Oil
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Original price was: $7.99.Current price is: $5.99.
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Scalp Reset Cleansing Oil
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Original price was: $17.99.Current price is: $15.99.
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Daily Hair Oil
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$9.99
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Follicle Support Serum
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Original price was: $9.99.Current price is: $6.99.
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Protective Style Scalp oil
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$9.99
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Learn Effortless Haircare

Insights, routines and science for healthier hair and more confident styling

Wigs Designed Around Your Hair

Wigs Designed Around Your Hair

A wig can change your look without disconnecting you from the hair

Moisture Made Easier

Moisture Made Easier

Healthy-looking textured hair needs more than occasional hydration. It needs a routine

Strength, With Balance

Strength, With Balance

Damage does not always look the same. Hair may feel weak after

Care From Scalp to Strand

Care From Scalp to Strand

Oils can do more than add shine. Used with intention, they can